This past Friday marked the exhilarating conclusion of Bowen Tech Week, Bowen University’s annual celebration of technology, innovation, and entrepreneurship. As both sponsor and exhibitor, Rubies Microfinance Bank was honored to spend the day on campus—connecting with students, demonstrating our cutting-edge fintech features, and offering on-the-spot support to eager learners.

Here’s a recap of how we spent the final day, the impact we made, and why events like these are vital to our mission of financial inclusion.

1. A Warm Welcome on Campus

From the moment our vibrant Rubies booth went live, students flocked to see what “banking that moves with you” really means. Our volunteers greeted each visitor with exciting demos of the Rubies app, showing how seamless chat-based transactions, effortless bill payments, and our new Vault savings feature can transform daily money management.

2. App Downloads Skyrocket

One of the most gratifying outcomes was the surge in app downloads. By the last day of the Bowen Tech Week, about 3000 students had registered for Rubies. Watching peers refer each other in real time was a testament to the power of Rubies’ Independent Banker program and word-of-mouth enthusiasm.

3. In-App Feature Spotlight & Live Support

We hosted on-the-spot tutorials for key features:

• Chat & Transact: Students loved seeing how they can send money without leaving a conversation.
• Vault Savings: We guided attendees through setting up Target Savings and Spend & Save plans—perfect for campus budgets and weekend hangs.
• KYC Upgrades: Many students completed KYC verification on the spot, unlocking higher transaction limits and extra perks.
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Our support team fielded questions ranging from troubleshooting login issues to explaining referral bonuses, ensuring every new user felt confident navigating the app.

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4. Celebrating Campus Winners
We closed out our visit by recognizing standout students with exclusive Rubies swag—handed out to game champions and to those rocking Tier 2 and Tier 3statuses. It was a joy rewarding both new and seasoned Rubies users for their enthusiasm and loyalty!

Key Takeaways

1. Youth Engagement is Critical: Our biggest wins came from authentic interactions and real-time support.
2. Product Validation: Direct feedback on features like Vault and Chat helped us refine UI/UX for younger demographics.
3. Community Building: Events like Bowen Tech Week fortify our relationship with the next generation of bankers, entrepreneurs, and developers.

What’s Next for Rubies

• Campus Ambassadors Program: We’re recruiting Bowen University students to serve as Rubies champions—spreading the word, hosting mini-workshops, and earning referral bonuses.
• Financial Literacy Webinars: Launching a series of virtual workshops focused on budgeting, saving, and leveraging fintech tools effectively.

Thank You, Bowen University!

A heartfelt thank you to the Bowen Tech Week organizers, the enthusiastic student body, and everyone who stopped by our booth. Your energy and ideas inspire us to push the boundaries of digital banking every day.

If you missed us on campus, you can still download Rubies on Google Play or the App Store, explore Vault, try out Chat & Transact, and join the Independent Banker movement. Let’s keep building the future of finance—together.

Stay connected:
[Instagram Icon] @rubies_ng    [Twitter Icon] @ rubies_ng    [Website] www.rubies.ng

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